Media Release: FIFA stars lend their voice to prevent sexual exploitation

IGFF are proud to be partners with Its A Penalty for the #KeepKidsSafe campaign, rolling out globally during the 2023 FIFA Womens’‘s World Cup.

Ms Clare Leaney, CEO of IGFF says “The FIFA Women’s World Cup captures the imagination and attention of the world and the perfect event for our parallel campaign to raise awareness for child safety in sports & harm prevention.”

It’s a Penalty, with the support of their partner ICMEC Australia, launched their #KeepKidsSafe campaign on 6 July 2023 in the lead up to the FIFA Women’s World Cup.

*While IGFF support the World Cup and all the teams participating across Australia and Aotearoa, we would particularly like to lend our strongest support to the Tilly’s.

Meet the Ambassadors. 

“When I was asked to join the It’s a Penalty KeepKidsSafe Campaign, I didn’t hesitate,” said Lydia Williams (Goalkeeper – Australia & Olympian ). “Protecting children from abuse and exploitation, particularly in sport, is a great cause to be a part of. Sports unite people from all different backgrounds, cultures and countries and can be harnessed to unite us to contribute to issues that we feel strongly about. I’m proud to show my support for this important campaign and be a part of #TeamSafeSport.”

The campaign incorporates a 30 second video featuring five international soccer stars competing in the Women’sWorld Cup, including Australian players Kyah Simon and Lydia Williams, as well as New Zealand’s Ferns most capped player, Ria Percival, Brazil’s Rafaelle Souza, and England Lioness Mary Earps.

With the recent Australian Childhood Maltreatment Study, revealing that one in three girls and one in five boys experience child sexual abuse in Australia – creating awareness and education about this issue is essential.


The It’s a Penalty #KeepKidsSafe campaign is dedicated to:

● education about the need to safeguard children from abuse and exploitation, particularly in sport and from offenders in positions of trust, as well as the signs to lookout for #knowthesigns

● equipping children, parents and caregivers, sports organisations and coaches, sporting fans, tourists and the general public with ways to find support and how to report any concerns

● encouraging people report suspected abuse or exploitation

Clare Leaney,
In Good Faith Foundation

Clare Leaney is CEO of In Good Faith Foundation, a national charity and support service providing advocacy services to individuals, families and communities impacted by institutional abuse for over twenty years.


For all media enquiries please contact Joe Stroud, Chief Operating Officer, Head of Government Relations and Media:

E: media@igff.org.au

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